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The Galaxy S9 is "an iterative improvement with very little radical change," Global Data analyst Avi Greengart said. "For other vendors that might be an issue, but not Samsung. This is building on the Galaxy S8 and S8 Plus, which were already extremely competitive."Still, Samsung has been known for its hardware innovation, and it's unlikely the GS9 will represent the pinnacle of its advances this year. The company tends to take more risks with its Note lineup and, of course, there are persistent teases that a foldable phone could be coming.

It's the camera that makes the Galaxy S9 and S9 Plus stand out from their predecessors, "We have reimagined the smartphone camera," DJ Koh, head of Samsung's mobile business, said in a press release about the new devices, He added that it allows users "to shoot the best photos and videos anywhere" and instantly share them with family and friends, "The most important function of a phone is not iphone 6 cases walmart making calls, it's to capture the fleeting moments that express what you want to say in an instant," Koh said Sunday during Samsung's press conference..

Well, maybe not completely reimagined. The addition of that second lens for a 2X optical zoom on the Plus model brings it inline with the feature set found on the iPhone 8 Plus and iPhone X, as well as with a number of other Android phone makers who added dual-lens cameras to their phones last year. Even Samsung's own Note 8 has two camera lenses. But there are some unique tweaks. The main camera on the back of the Galaxy S9 and S9 Plus is a dual-aperture device that physically changes based on different lighting situations. It lets in 28 percent more light to allow crisper, clearer photos in low-light situations and prevents washed-out images when it's really bright.

A feature called multi-frame noise reduction results in 30 percent less noise, that graininess you see when taking photos in dark conditions, The camera's "super speed dual pixel sensor" has its own dedicated processing power and memory to stitch together 12 distinct images into the best possible photo, A super slow-mo option lets you capture video at 960 frames per second, You can either start iphone 6 cases walmart recording on your own, or the new motion-detection feature senses movement in a frame and automatically begins to record for you, You can save the file as a video or a shareable GIF, In comparison, an iPhone records slow-motion video at 240 frames per second..

Consumers increasingly base their smartphone purchases on the quality of the camera, something that will work in Samsung's favor. Including dual lenses in the S9 Plus instead of the smaller phone also could get you to buy the pricier phone, similar to how Apple enthusiasts gravitate towards the iPhone Plus model. The dual lens is "the biggest deal of all," Creative Strategies analyst Carolina Milanesi said. "They'll [likely] get the same effect as Apple with its 7 Plus."The Galaxy S phone may be Samsung's most important product line, but it's typically not the device where it takes huge risks.