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The hopefuls will need much more than a flashy presentation or booth space to wrest attention from the Galaxy S9 and S9 Plus, which Samsung will unveil on February 25. For BlackBerry and Nokia devices to stand a chance against the Samsung leviathan, they'll need to show top-tier phones with hardware and software good enough to compete. A year ago, it looked like Nokia phones would fulfill their fans' biggest wish: to run on Android software. But even six releases in, the handsets aren't doing much other than laying a stable budget base. After years of smartphone hot potato, they have a lot of catching up to do.

The original Nokia phones first switched hands to Microsoft, which bought the rights in 2013, and replaced Nokia's proprietary software (primarily Symbian with a dash of MeeGo) with Windows OS, Three years later, Microsoft bumped its license to a new company, HMD Global, which uses Android, With so many Android phones available, Nokia phones today rely on hardware and competitive pricing to stand out, However, HMD Global's 2, 3, iphone case xr clear 5, 6, 7 and higher-end Nokia 8, failed to generate as much buzz as the 3310, a revamped feature phone that doesn't even have Wi-Fi, apps or a touchscreen..

On the flip phone side, Nokia "may be in for a slight revival especially on the backs of the new 4G feature phone trend that is sweeping global markets such as India and other cost sensitive global markets," said Lam. We're not exactly sure what HMD Global has planned for Nokia in 2018, apart from something "awesome," according to a tweet from Juho Sarvikas, the product lead of HMD Global, which operates out of Nokia's spiritual homeland of Finland. But the fact that HMD Global is hosting a press event, when few brands want to compete with Samsung, shows a commitment to further build the Nokia name in 2018.

Most buyers throughout the world pick new phones through their carrier, Nokia could differentiate its hardware by offering a feature other phonemakers don't, perhaps a return to the 41-megapixel "PureView" camera from 2012, But its best chance of success is to get on as many global carriers as possible, "The big question for HMD/Nokia is whether their success can continue without moving into the US, which is a tough market and one where the Nokia brand will not help much," said Carolina Milanesi, an analyst with Creative Strategies, "Nokia will not be able substantially to grow further iphone case xr clear without gaining share in China and the US."Where Nokia phones spread out over the entry-level and midrange, the new BlackBerry brand wanted to punch in with a single high-end device, the KeyOne..

Licensed by China's TCL Communication, which also markets Alcatel phones, the KeyOne returned to the legacy brand's core characteristics of a physical keyboard and enhanced security that caters to corporate IT policies. Late in the year, the keyboard-equipped KeyOne was joined by the all-screen BlackBerry Motion. And in January, the company introduced a new KeyOne color and direct US sales for the BlackBerry Motion, which had previously only sold in Canada. While we don't expect to see new BlackBerry phones until after this month's biggest mobile trade show, TCL's investment indicates that it's business as usual.