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With its luxe looks and barely-there bezel, Nokia's latest marquee phone managed to steal some of the Galaxy S9's spotlight. Unless your company is Samsung, it can be hard to grab any real attention at the world's largest mobile industry trade show known as MWC 2018. Samsung's habit of debuting its marquee phone, this year known as the Galaxy S9 and S9 Plus, to much fanfare has a tendency to take up most of the tech headlines during the show's week long running. But every so often, another company does steal the spotlight. Nokia did it last year with its relaunch of the beloved 3310 phone. And it managed to do it again this year by launching another reboot of its banana-shaped 8110 phone and the 8 Sirocco, the latter of which serves as the company's high-end flagship.

Apple wants you to know it's better, Because it says so, No, no, insisted Apple CEO Tim Cook last week, his company doesn't follow its rivals, You'd think Apple doesn't even bother to look what the likes of Samsung are doing, Yet here, with remarkable timing, is a new set of ads telling you that iPhone is better than "your phone."And what could Apple mean by that, if iphone case target not "your Android phone"? (If you still have a Windows Phone, my condolences.), Yesterday, Samsung launched its Galaxy S9 and S9 Plus..

It was all a little muted. Apple, then, wants to take the opportunity to remind Androiders -- perhaps even those who are a touch disappointed with the S9 -- that the grass is so much greener in Appleland. One ad, for example, suggests that unlike "your phone," the iPhone is made with zero waste. Another shows that Apple's geniuses are always there to offer you support on the telephonic trapeze of life. A third insists that iOS is more secure than Android. Yet another crows that it's so very easy to switch to iPhone.

We've been here before, Last May, Apple released several ads of a similar spirit, They didn't appear quite so adjacent to a Samsung launch, Neither Apple nor Samsung immediately responded to a request for comment, In my travels around various carrier stores, I've often been told by salespeople that it's not easy to persuade people to switch, though many salespeople turned about to be Samsung fans, Recently, a Target salesman in Fort Myers, Florida, even told me: "I hardly ever get people in here who want a new phone, I have to really work to get them to buy something new."And when he said "something new," iphone case target he meant something new from the same OS they currently enjoy, Switching, he said, was a true rarity..

People are generally happy with their phones, I fear, just as the phones themselves aren't so different from each other anymore. Why, last week Gartner declared that smartphone sales fell for the first time ever in the fourth quarter of 2017. I suspect you have to endure a truly bad experience with a phone to contemplate the big switch. But, just in case, Apple wants you to know that it's out there. As if you'd ever forget. Technically Incorrect: Bringing you a fresh and irreverent take on tech.