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The Honor 7X is the latest phone to make its way to the US. And then there's Honor, which is a quasi-independently run brand under massive Chinese telecom infrastructure supplier and phone maker Huawei (the brands co-exist like Toyota and Lexus). The company said at a splashy CES press conference at the Hard Rock Hotel & Casino Las Vegas on Sunday that it will sell two of its latest phones, the Honor 7X and the Honor View 10, in the US directly to consumers later this year. At the same time, Honor President George Zhao laid out his strategy of getting into the US: He'll first appeal to customers, then lean on that buzz to get a carrier or two to work with him.

Honor marks the latest in a wave of Chinese companies coming to the US with the promise of cheap phones packed with higher-end specifications or appealing features such as dual lovecases shine bright like a diamond iphone 8 plus case - black cameras and fingerprint sensors, For consumers, the influx of such companies means more quality options from the midrange to the low end, particularly for anyone willing to do some homework, But Honor faces the same challenge as did ZTE, Alcatel and its parent, Huawei: a lack of recognition beyond the most savvy and hardcore Android fans..

At least for now, Honor has no intention of following those carrier requirements. "If you follow the operator requirements, you will lose yourself," Zhao said. That spells out the dilemma for most Chinese makers trying to reach mainstream awareness. They're either unable or unwilling to partner with a big carrier in a meaningful way, and are often left out of a phone discussion dominated by Apple and Samsung. With customers often relying on their carrier for recommendations, companies like Honor miss out on a massive chunk of the market.

Zhao does plan on eventually partnering with a carrier, but said he hoped for a more equal relationship with an operator that understands and appreciates its model, He declined to offer a timeline on when Honor would start talking with the carriers, For now, Honor lovecases shine bright like a diamond iphone 8 plus case - black will rely on its own site, hihonor.com, as well as engagement with Android fan sites, to spur interest in its brand, CES 2018: All the new products we've seen at the year's biggest tech trade show, Don't care about 5G? You will after CES 208..

A child plays on an iPhone. The pair ask Apple to take a socially responsible approach to helping parents navigate the tricky waters of phone ownership among kids. "By doing so, we believe Apple would once again be playing a pioneering role, this time by setting an example about the obligations of technology companies to their youngest customers," said the two in their letter. A 2016 report by social agency Influence Central said that the average age for children to get a phone was 10.3. Many manufacturers make cheaper and more basic entry-level phones aimed at children, but Apple products are still highly prized by children and teenagers.