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In recent times, a certain wisdom has begun to prevail. In certain parts, at least. Australia made same-sex marriage legal in December, after more than 61 percent of the country declared in a survey that they were for it. Apple was on the side of the majority, making its feelings clear well before the survey. So its latest iPhone X ad -- specifically for the Australian market -- celebrates some of the first LGBTQ marriages in that country. Here are moving first dances from those weddings, all shot on Apple's new phone.

Here are people who could finally express their love for each other, just as others were able to for centuries before, Some express their joy with exuberance, Others, with deep, simple intimacy, The ad focuses on the authenticity of the moments, without glossiness or schmaltz, As their families and guests share in the couples' happiness, we, the viewers, can linger as guests too and realize that, no matter our age, love is one of the few things that had some sort of transcendent meaning, I can only hope every couple boogie t iphone case in this ad enjoys the proverbial happiness ever after..

Remind you of any Apple ads you've seen lately?. Has the reveal of Samsung's Galaxy S9 and S9 Plus brought you closer to telephonic rapture?. Or does it look and feel like the S8 with a new bell here, a new whistle there and, hey, still a headphone jack?. It's interesting that the Korean company has chosen not to wax hyperbolic about the new phones. Its first ad for the S9 is everything you might expect, but very little more. There's a happy atmosphere and pulsating music. And the theme, in Samsung's words on YouTube, is "The Camera. Reimagined."It's curious how phones have become cameras with web searching capabilities attached. They're less communication tools, it seems, than facilitators of self-regard.

Here, the ad glories in the variable aperture camera and the long, loving slo-mo capabilities, Then there's the, to my mind, rather prosaic animated emojis, which feel painfully rudimentary, It doesn't bear great comparison with the way Apple has presented its Animojis, where, in one ad, poop got to sing, "It's not just a camera, boogie t iphone case It reimagines what a camera can do," says the ad, Ah, so it's a very good camera, Samsung didn't immediately respond to a request for comment, The positive here is that the company hasn't tried to overpromise, which is such a temptation to marketing departments desperate to keep their jobs..

As my colleague Shara Tibken explained, the company will likely become a little more racy later in the year. For now, it's thinking new, but not very different. But wait till it's ready with its promised foldable phone. Now that should deserve a far more, um, imaginative ad. Tech Enabled: CNET chronicles tech's role in providing new kinds of accessibility. 'Alexa, be more human': Inside Amazon's effort to make its voice assistant smarter, chattier and more like you. Commentary: It's happy, the music is snappy, but the first Galaxy S9 ad doesn't show much imagination.